In other words, the only Shopify ranking factor that doesn't depend on ranking highly in the first place is keyword usage.įor those that are new to ASO (and SEO), keyword usage refers to the inclusion of certain words or phrases in a listing that potential customers are likely to use when searching for apps. Ranking highly is a precursor to getting downloads and subsequently getting good reviews. However, all three of those factors are largely outside the purview of ASO. While the specific weights given to each factor have yet to be confirmed by Shopify, anecdotal evidence from app developers suggest that average rating, number of downloads, and number of reviews are by far the most influential ranking factors.

Within the Shopify App Store, rank is determined by a number of factors: This first ASO goal is primarily achieved by increasing the ranking of the app in app store results pages for different search queries. Let's talk about both of these goals in a bit more detail: Goal #1: Increase Exposure Get potential users to download the app (i.e., increase conversions).Get the app in front of potential users (i.e., increase exposure).To get more specific, ASO has two main goals:

This is a process is important for any developer hoping to drive app downloads, so make sure you’re following along! What Is Shopify App Listing Optimization?īefore we dive into the practical steps we took to optimize Newclick's Shopify App Store listing, it's important that we're on the same page about what the process entails.Īpp Store Optimization (ASO) is the process of putting an app listing (in this case, a Shopify app listing) in the best possible position to succeed. That brings us to the topic of this article: optimizing Newclick's Shopify App Store listing.

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